A 2-Tuples Model for the New Product Development Problem

descriptionPublicationkeyboard_double_arrow_right Conference object , Article 27 Apr 2004 Belarus English Publisher:Association for the Advancement of Modelling and Simulation Techniques in Enterprises (AMSE)

Authors: López-González, E.; Mendaña-Cuervo, C.;

doi: 10.5281/zenodo.5109486 , 10.5281/zenodo.5109487

A 2-Tuples Model for the New Product Development Problem

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Abstract

Abstract In more and more uncertain environments, the companies find that the satisfying the needs of the consumers is not a strategic option but a strategic necessity. The traditional models recognize the necessity of working with qualitative information on the voice of consumer, but the literature has not put forward any appropriate methodology. Thus, this paper tries to re-spond to this drawback permitting to operate with linguistic information by means of 2-tuples linguistic representation.

Country

Belarus

Related Organizations

Belarusian State University
Belarus
University of Leon
Spain

Keywords

ЭБ БГУ::ОБЩЕСТВЕННЫЕ НАУКИ::Информатика, 2-tuples, New product development, Linguistic information

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