{"references": ["De Angelis R, Sant M, Coleman M, Francisci S, Baili, R et al. (2014) EUROCARE-5 Working Group Cancer survival in Europe 1999\u20132007 by country and age: results of EUROCARE-5 \u2013 a population-based study. The Lancet Oncol. 15: 23-34. doi:10.1016/S1470-2045(13)70546-1", "Chatwin J, Sanders C (2013) The influence of social factors on help-seeking for people with lung cancer. European J Cancer Care 22: 709-713.", "DOI: 10.1111/ecc.12078", "Sheskin DJ (2004) Handbook of parametric and nonparametric statistical procedures. (3rdedn), Boca Raton: Chapman & Hall /CRC Press. http://www.crcnetbase.com.libezproxy.open.ac.uk/isbn/9781584884408"]}

An opportunistic lung cancer awareness campaign was undertaken by 29 pharmacies in NW London. Evaluation findings included a statistically significant difference between the in-pharmacy outcomes for men and women. Referral to a GP was more likely to be the sole outcome for women than men (p<0.01) and inclusion of an OTC product was a more likely outcome for men than women (p<0.0045). Sample size 105 (53 women; 52 men). This is consistent with lung cancer awareness findings within other areas of healthcare.

This was an unfunded study undertaken by members of the Royal Pharmaceutical Society in North west London