Using the case of the Echigo-Tsumari Art Triennale (ETAT) in Japan, this research project examines how Japanese alternative farmers use art to make sense of their farming practices, and to relate to rural spaces. These alternative farmers make active and intentional efforts to farm differently: they strive to maintain traditional practices and thus landscapes, and they establish their own marketing channels, and develop direct relationship with consumers. Qualitative interviews and focus group discussions were conducted with alternative farmers. Using pictures of the artworks of the ETAT, they were asked how they relate the artworks to their farming practices, values and approaches. The purpose of the study was to (1) collect evidence on the context and relations between art and the farming of alternative farmers; (2) explore the perspective of farmers about the impact of art and opportunities of art festivals on their farming practices; (3) develop recommendations to inform the use of art to promote diversity in farming practices and thus resilience of farms and rural communities.