Dataset - Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception - Case Study

Complementary dataset to DOI: 10.1016/j.procs.2021.01.116 Following an open data policy as supported by the European Union (https://www.openaire.eu/), this is the dataset used for the following conference paper: Zimmermann R., Auinger A. (2021): Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception – Case Study. In: Procedia Computer Science 181 (1), S. 157–165. The present work was conducted within the Innovative Training Network project PERFORM funded by the European Union’s Horizon 2020 research and innovation program under the Marie Skłodowska-Curie grant agreement No. 765395. The EU Research Executive Agency is not responsible for any use that may be made of the information it contains.

Related Organizations

University of Applied Sciences Upper Austria
Austria

Keywords

Brand-Owned-Touchpoints, data, Brand Perception, Digital Retail, Customer Journey

Impact byBIP!

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	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average