Impact of COVID-19 Pandemic on Zomato: A Case Study

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 16 Feb 2021 English Publisher:Srinivas UniversityJournal:International Journal of Case Studies in Business, IT, and Education (eissn: 2581-6942,

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Authors: Raj, K. M. Kiran; Kumar, K. G. Nandha;

doi: 10.47992/ijcsbe.2581.6942.0098 , 10.5281/zenodo.4492571 , 10.5281/zenodo.4492570

Impact of COVID-19 Pandemic on Zomato: A Case Study

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Abstract

The advancement and use of smart-phones and internet resulted in improving online services.Zomato is a digital platform combining restaurants and an online food delivery systemlaunched in 2008. The implementation of Lockdown to slow down the spread of pandemicCOVID-19 resulted in badly affecting tourism, transport, economy, and hotel industry. Zomatofood delivery is recovering from the effect of COVID-19 at a rapid rate with ~80% recoveryin metro regions. The revenue in the fiscal year 2020 is increased by 105% and cost by 47%.The main objective of this paper is to understand online food delivery service by using a survey,how Zomato is operating in COVID-19, its effect on the culture of the hotel industry, theintroduction of contactless dinning and challenges. The evaluation of the company is doneusing the SWOT analysis.

Related Organizations

Srinivas University
India

Keywords

Zomato, Contactless dining, Food delivery, SWOT analysis, Dining out

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	3
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 10%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average