This article discusses the specifics of samples of the noma genre, which occupy a special place in the literature of Turkic peoples. The names played a special role in the development of several poetic genres in classical poetry. In Turkic poetry, the first lyrical passages in the meaning of the sacrament, the poetic features inherent in this genre – an appeal to the sacrament and, through it, a method of bright reflection of the moral and moral appearance of the lyrical hero, are also reflected, above all, in the nouns. In the article, the first appearance of beards was scientifically proven that they met exactly in the composition of the names.