As one of thecohesive devices in the development of discourse, “reiteration”has been considered as an effective textual strategy involving any unit of atext, such as morphemes, words, phrases, clauses, or sentences, as various means ofachieving emphasis, clarity, continuity, multiplicity, or textual integrity. Reiteration can even be extended as a method of contributing to the progress anddevelopment of ideas. But, if used unskillfully, it could simultaneouslyproduce redundancy, monotony, or even banality. Several studies have indicated that reiteration of words and utterances is one of the distinctive textual features of The Holy Qur'an(cf. for instance, Abdul- Raof, 2006, Saffarzaddeh, 2004).The present study hasaimed to investigate different forms of reiterationand the types of function they serve in The Qur'anic discourse, in general, and in a single Qur'anic Surah (i.e., At- Takweer), in particular. Our intention has been to examine not only the cohesive functions that reiterations as instances of lexical cohesion serve, but also to investigate the rhetorical effects produced as a result of reiterating utterances in the entire discourse of the text in question.Then investigating how they are used inreflecting sparkling ideas and intentions.