Downloads provided by UsageCounts
ABSTRACT Online word-of-mouth, also known as e-WOM and Word of Mouth (WOM) are the most influential sources in the marketing sector. These information sources will be applied to the tourism sector. The results show that online WOM influence positively and significantly on destination image; online WOM is a positive and significant influence on the intention to visit; WOM is positive and not significant on the destination; WOM has a positive and significant influence on the intention to visit; destination has a positive and significant influence on the intention to visit. Implications and future research are discussed in this study.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
| views | 40 | |
| downloads | 34 |

Views provided by UsageCounts
Downloads provided by UsageCounts