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Impact of WOM and Online WOM on Tourist Destinations in Indonesia

Authors: SIANG JIE-HUA, ET AL.;

Impact of WOM and Online WOM on Tourist Destinations in Indonesia

Abstract

ABSTRACT Online word-of-mouth, also known as e-WOM and Word of Mouth (WOM) are the most influential sources in the marketing sector. These information sources will be applied to the tourism sector. The results show that online WOM influence positively and significantly on destination image; online WOM is a positive and significant influence on the intention to visit; WOM is positive and not significant on the destination; WOM has a positive and significant influence on the intention to visit; destination has a positive and significant influence on the intention to visit. Implications and future research are discussed in this study.

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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download
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
OpenAIRE UsageCountsDownloads provided by UsageCounts
0
Average
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Average
40
34
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