ABSTRACT This work is devoted to identify the specifics of lexical component of texts in the Internet discourse and study the general pattern in creating an English-language blog. The relevance of this study lies in the fact that lexical features and their functions are comprehensively studied in the popularized sphere of the Internet. The purpose is to analyze and compare the lexical characteristics of English texts, identify their interconnection and significance in the design of the blog, as well as, applying to concrete examples, by using a consistent analysis algorithm based on material of the British site British Library Blogs.