The aggregate of professed firm culture elements

Abstract: The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it. Keywords: Strategic management, organizational culture, official culture, professed culture, corporate culture, firm culture. JEL: L29, M14, L26.

Related Organizations

University of National and World Economy
Bulgaria

Keywords

Management--Study and teaching, M14, L26, organizational culture, ddc:330, firm culture, official culture, L29, Strategic management, professed culture, strategic management, [SHS.GESTION] Humanities and Social Sciences/Business administration, Critical theory, corporate culture

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