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ZENODO
Book . 2020
License: CC BY
Data sources: Datacite
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ZENODO
Book . 2020
License: CC BY
Data sources: ZENODO
Claim

Маркетинговая товарная политика : конспект лекций для студентов 3 курса образовательной программы бакалавриата направления подготовки 38.03.02 «Менеджмент» (профили : «Маркетинг», «Логистика») очной / заочной форм обучения

descriptionPublicationkeyboard_double_arrow_right Book 30 Sep 2020 Russian Publisher:Zenodo

doi: 10.5281/zenodo.4059216

Маркетинговая товарная политика : конспект лекций для студентов 3 курса образовательной программы бакалавриата направления подготовки 38.03.02 «Менеджмент» (профили : «Маркетинг», «Логистика») очной / заочной форм обучения

Abstract

Маркетинговая товарная политика : конспект лекций для студентов 3 курса образовательной программы бакалавриата направления подготовки 38.03.02 «Менеджмент» (профили : «Маркетинг», «Логистика») очной / заочной форм обучения / сост. Н. В. Агаркова. - Донецк : ДонАУиГС, 2019. - 164 с. Marketing product policy : lecture notes for 3rd year students of the bachelor's educational program in the direction of preparation 03.03.02 "Management" (profiles : "Marketing", "Logistics") full-time / part-time education. Конспект лекций раскрывает сущность, содержание и задачи товарной политики предприятия, его маркетинговую деятельность, освещает жизненный цикл товара, целевой рынок товара и методику его выбора.

Keywords

Донецк, Донецкая Народная Республика, ДНР, ГОУ ВПО «ДонАУиГС», академия управления, высшее образование, экономика, менеджмент, кафедра маркетинга и логистики, маркетинг, маркетинговая политика, товарная политика, конспект лекций, предприятие, товары. услуги, конкурентоспособность, маркетинговые исследования, товарный рынок, качество продукции, цикл товара, целевой цикл товара, жизненный цикл товара, Donetsk, Donetsk People's Republic, DPR, SEE HPE «DAMPA», Department of Enterprise Economics, Department of Marketing and Logistics, Marketing, Marketing Policy, Product Policy, Lecture Notes, Enterprise, Goods. services, competitiveness, marketing research, product market, product quality, product cycle, target product cycle, product life cycle

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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