{"references": ["Purvis, B., Mao, Y. & Robinson, D. Three pillars of sustainability: in search of conceptual origins. Sustain Sci 14, 681\u2013695 (2019) [online] https://doi.org/10.1007/s11625-018-0627-5 [Accessed 17th August, 2020]", "Vernon, Raymond (1966). \"International Investment and International Trade in the Product Cycle\". Quarterly Journal of Economics. 80 (2): 190\u2013207. doi:10.2307/1880689", "The European Plastics Pact [online] Available: https://europeanplasticspact.org/ [Accessed 17th August, 2020]", "Little, J. D. C. (1961). \"A Proof for the Queuing Formula: L = \u03bbW\". Operations Research. 9 (3): 383\u2013387. doi:10.1287/opre.9.3.383. JSTOR 167570", "Yan Dong, Michael Z. Hauschild. M. Z.Indicators for Environmental Sustainability, Procedia CIRP, Volume 61, Pages 697-702 (2017) [online] https://doi.org/10.1016/j.procir.2016.11.173. (http://www.sciencedirect.com/science/article/pii/S2212827116313336) [Accessed 17th August 17, 2020]", "Ansoff, H. Igor (1965). Corporate Strategy: an Analytic Approach to Business Policy for Growth and Expansion. New York: McGraw-Hill", "Committee for Waste Reduction [online] Available: https://cfwr.org.au/news/6957745 [Accessed 17th August , 2020]", "The Ellen McArthur Foundation [online] Available: https://www.ellenmacarthurfoundation.org/circular-economy/concept [Accessed 17th August 2020]", "Toyota Production System [online] Available: https://global.toyota/en/company/vision-and-philosophy/production-system/ [Accessed 18th August 2020]", "Friedman, M. (1970). \"A Friedman doctrine\u2010- The Social Responsibility Of Business Is to Increase Its Profits\", The Ney York Times. [online] Available: https://www.nytimes.com/1970/09/13/archives/a-friedman-doctrine-the-social-responsibility-of-business-is-to.html [Accessed 18th August 2020]", "Kay, I. (2017).\"CEO Pay-For-Performance\" Harvard Law School Forum on Corporate Governance [online] Available: https://corpgov.law.harvard.edu/2016/08/17/ceo-pay-for-performance/ [Assessed 18th August 2020]"]}

Most available approaches to assess and compare sustainability of packaging solutions make it difficult for business executives to make decisions between different options: Only one snapshot of a steady state is being evaluated - the LifeCycle of the product is not being consiered The development of different ididicaters over time is being neglected Key Parameters (e.g. circulation numbers for re-use packaging, transport) are being estimated and can be off real figures Factors along the supply chin are neglected (losses, lead times, internal recycling streams) While financial figures are a main base for decicion making, the economic and financial impact of are not being evaluated This paper describes a mote holistic approach that considers key parameters of the supply chain (e.g. losses, lead times, etc.) considers market scenarios evaluates economic figures as well as sustainability metrics shows the development of those metrics over time (over the whole Life Cycle) compares those metrics between different packaging options The outcome is a holistic comparison of packaging Options in different business Scenarios not only on base of sustainability metrics but also on economic and financial Impact on the business.