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Perceptions and Predictions of Service Quality-Customer Satisfaction of Conventional and Islamic Banks in the GCC Region

Authors: Aldeehani, Mohammad T; Talla M Aldeehani;

Perceptions and Predictions of Service Quality-Customer Satisfaction of Conventional and Islamic Banks in the GCC Region

Abstract

The purpose of this paper is to investigate differences in the perceived relationship of service quality (SERVQUAL)-customer satisfaction between conventional and Islamic banks in the Gulf Council of Arab Countries (GCC) region. We solicited survey responses from bank clients in all six countries of the region. Data reliability tests were applied followed by factor analysis to shortlist individual items of SERVQUAL into few manageable constructs. Nonparametric ranking tests were used to identify levels of importance of constructs. A nonparametric multiple linear regression was employed to model causal effects. The results indicate that customers of the two types of banks perceive SERVQUAL drivers differently. The determinants of the overall satisfaction for the two types, are also different. Implications of the results and recommendations for further research are discussed.

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Keywords

SERVQUAL, customer satisfaction, Islamic banking, GCC, nonparametric regression

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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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