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La révolution digitale dans le secteur bancaire : Quel impact sur les professionnels et les consommateurs ?

Authors: LAGHMAM ISSAM;

La révolution digitale dans le secteur bancaire : Quel impact sur les professionnels et les consommateurs ?

Abstract

Pour satisfaire les attentes de ses clients et répondre à de nouveaux besoins, la banque d’aujourd’hui doit adapter ses stratégies et se conformer à de nouveaux standards. Elle est ainsi tenue de répondre à différents critères désormais devenus indispensables pour ses clients. Face à ce changement, de nouvelles offres ont vu le jour, de nouveaux services ont été créés, d’autres supprimées, et surtout la mentalité des clients a évolué. Ces derniers sont devenus de plus en plus exigeants et la concurrence accrue dans ce secteur ne fait que renforcer la position des clients et poussent les banques à chercher d’autres alternatifs pour se diversifier. Dans cette optique, la digitalisation des activités bancaires est devenue une nécessité. Dans ce cadre, nous avons procéder à une analyse de la révolution digitale qu’a connu la banque et ses différents métiers. Nous avons aussi étudié l’impact de cette révolution numérique sur les professionnels ainsi que sur les consommateurs. L’objectif de ce travail est d’essayer de donner quelques éléments de réponse à l’impact de cette digitalisation massive sur le secteur bancaire, surtout avec la récente crise sanitaire du COVID 19.

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Keywords

«Banque »;« Digitalisation » ; « Numérique » ; « Changement » ; « COVID 19 »., «Banque »;« Digitalisation » ; « Numérique » ; « Changement » ; « COVID 19 ».

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This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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