Legitimacy through CSR disclosures? The advantage outweighs the disadvantages

descriptionPublicationkeyboard_double_arrow_right Article 01 Sep 2016 Switzerland English Publisher:Elsevier BVJournal:Public Relations Review, volume 42, pages 386-394 (issn: 0363-8111,

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Authors: Bachmann, Philipp; Ingenhoff, Diana;

doi: 10.1016/j.pubrev.2016.02.008 , 10.5281/zenodo.3907435 , 10.5281/zenodo.3907436

Legitimacy through CSR disclosures? The advantage outweighs the disadvantages

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Abstract

On the one hand, CSR is regarded as a means to strengthen legitimacy; on the other hand, stakeholders might become skeptical and distrust CSR disclosures. We develop a model by assuming that CSR disclosures both directly increase and indirectly decrease a company’s legitimacy. The experimental study (N = 233) tests this CSR dilemma model by using three CSR disclosures of a commodity trading company as the stimuli, ranging from low to high communicated CSR engagement. The SEM reveals that the extent of communicated CSR has a positive effect on corporate legitimacy despite a high degree of stakeholder skepticism.

+ ID der Publikation: hslu_75854 + Art des Beitrages: Wissenschaftliche Medien + Jahrgang: 42 + Sprache: Englisch + Letzte Aktualisierung: 2020-06-25 12:05:42

Country

Switzerland

Related Organizations

Zentral und Hochschulbibliothek Luzern
Switzerland
RERO - Library Network of Western Switzerland
Switzerland
University of Fribourg
Switzerland
Lucerne University of Applied Sciences and Arts
Switzerland

Keywords

experimental survey, info:eu-repo/classification/udc/33, legitimacy, CSR, structural equation modeling

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