The complexity of the automotive sector has grown dramatically in the last years. We are probably witnessing an automobile revolution, combining technology disruptions as well as regulation’s changes which pave the way for a new robomobility. Accordingly, new economic models are about to connect the fourfold product-service-structure-market leading to a responsible and sustainable mobility in connection with the development of smart cities. In this paper, we aim at characterizing the changes that are occurring and try to anticipate which players are about to lead the transition towards the new paradigm of robomobility.