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Le rôle des TIC dans la communication de l'entreprise avec ses parties prenantes

Authors: AOURIK Abdelhak; OUZID Aouatef;

Le rôle des TIC dans la communication de l'entreprise avec ses parties prenantes

Abstract

Les organisations, à travers leurs formes variées, peuvent-être rapidement identifiées à travers leur management. Elles concèdent et adaptent leur espace de gestion. Aujourd'hui, elles sont l'objet de remises en question et elles sont soumises à des discours produits par les disciplines politiques, anthropologiques, sociologiques et bien d’autres. Les sciences humaines ont connu une très grande évolution avec l’avènement des TIC qui ont révolutionné la manière dont l’entreprise communique avec ses parties prenantes. Elles permettent un accès facile à l’information et de communiquer aisément. Elles sont autant accessibles qu’elles influencent la manière dont les entreprises, individus et sociétés communiquent et interfèrent entre eux. Nous cherchons dans cette étude à effectuer une analyse du rôle des TIC dans la communication de l’entreprise avec son environnement. La méthodologie que nous avons adoptée repose sur la constitution d’une base de données qui réunit 100 sociétés anonyme de la région Souss Massa auquel nous avons distribué un questionnaire qui est administré par Google drive ou en face à face. Pour répondre à notre question de recherche, les données que nous avons recueillies feront l’objet des tests qui visent à connaitre le rôle de la TIC le traitement de l’information et la communication

Related Organizations
Keywords

TIC ; Gouvernance ; Communication ; Information ; Système d'information ; réseaux sociaux

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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