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DEI Tip Sheet: Inclusive marketing

Authors: Baker, Kate; Bechtol, Ellen; Harris, Rayna; Santistevan, Camille;

DEI Tip Sheet: Inclusive marketing

Abstract

This tip sheet was created by Kate Baker, Ellen Bechtol, Rayna Harris, and Camille Santistevan who formed the DEI project team of the 2019 cohort of CSCCE Community Engagement Fellows, which was funded by the Alfred P. Sloan Foundation.

This DEI tip sheet helps community managers consider inclusive marketing strategies that ensure new content is representative of our communities, and builds trust within them and beyond.

Keywords

Inclusion, Diversity, Inclusive marketing, CEFP2019, CSCCE, Equity

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
    OpenAIRE UsageCounts
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    visibility views 44
    download downloads 47
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visibility
download
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
OpenAIRE UsageCountsDownloads provided by UsageCounts
0
Average
Average
Average
44
47
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