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International Journal of Advanced Research
Article . 2020 . Peer-reviewed
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ZENODO
Article . 2020
License: CC BY
Data sources: Datacite
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ZENODO
Article . 2020
License: CC BY
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ZENODO
Article . 2020
License: CC BY
Data sources: Datacite
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A STUDY ON REVIEW OF EVERY DAY LOW PRICE STRATEGIES OF MASS RETAILERS SEVEN ELEVEN (OFFLINE GLOBAL OPERATIONS) AND BIGBASKET (ONLINE INDIAN OPERATIONS) - THEIR VIABILITY IN INDIAN MARKET PLACE

Authors: Mahuri Kesharwani; Jain, Bharat;

A STUDY ON REVIEW OF EVERY DAY LOW PRICE STRATEGIES OF MASS RETAILERS SEVEN ELEVEN (OFFLINE GLOBAL OPERATIONS) AND BIGBASKET (ONLINE INDIAN OPERATIONS) - THEIR VIABILITY IN INDIAN MARKET PLACE

Abstract

A study on comparison of the two retail strategies viz., 7-Eleven Inc., A Japanese-owned American international chain of convenience stores, headquartered in Dallas, Texas, Whereas Bigbasket - Indias largest online food and grocery store with over 18000 products and over 1000 brands listed on their website. Suggestions for Sevens Eleven business models to be successful are also included at the end of the paper. Through this paper, researchers seek to intend to get a comprehensive study between these two mass retailers.

Keywords

Online Food and Grocery Store Convenience Store Innovation Expansion Comparison Business Strategies SWOT Analysis Seven Eleven etc

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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