{"references": ["Drucker, P. (2016). Management by objectives\". The Economist. ISSN 0013-0613. Retrieved 2016-04-27.", "Borisov, P.,T. Radev (2009). Business Planning. Letera, Plovdiv, 2009. p. 214.", "Drucker, P. (2016). Management by objectives\". The Economist. ISSN 0013-0613. Retrieved 2016-04-27.", "Bachev, H., B. Ivanov, T. Radev, N. Dung (2009). Comparative Analysis of Agricultural Policy of Bulgaria and Vietnam (December 25, 2009). Available at SSRN: https://ssrn.com/abstract=1528144or http://dx.doi.org/10.2139/ssrn.1528144", "Porter, M.E. & Heppelmann, J.E. (2015) \"How Smart, Connected Products are Transforming Companies\", Harvard Business Review, October 2015, pp 97\u2014114", "Avila, H. Evaluating the Competitive Position of an Industrial Firm, The George Washington University, Washington D.C. 1997"]}

Every business strategy exists to achieve certain objective. The global objective of business enterprises is to make new consumers or to create new values for costumers. For this purpose, every organization should choose own unique strategic orientation, to formulate a global strategy and to follow it.