The global business environment is facing many significant challenges, and this was the guideline for our 8th International Scientific Conference “Future World by 2050”, held in Pula, Croatia from 1st to 3rd June, 2017. The aim was to bring together researchers, scientists, and students to exchange and share their experiences, views, new ideas, and research results on all aspects of Economics, and to discuss the prac-tical challenges encountered and the solutions proposed. The focus of this eighth conference was to explore how economics, as a sci-ence, will face global challenges in the future; challenges such as poverty, aging popu-lation, (un)employment, (dis)integration, environmental catastrophes, innovations, etc. Through six sessions: Socioeconomic Challenges of the Future World; Economics; Finance and Accounting; Marketing and Management; Tourism; and Innovation and Competitive-ness, theparticipants discussed the presented research findings, and we are sure that the presented ideas and suggestions were priceless to all participants. Our thoughts were also inspired by appreciated keynote speeches delivered by Prof. Soumitra Sharma, emeritus professor from Juraj Dobrila University of Pula, Dr. Nawazish Mirza from S P Jain School of Global Management, Dubai Campus, UAE, and Dr. Daphna Kariv from School of Business, Administration, the College of Management Academic Studies (COMAS), Rishon Lezion, Israel, which gave participants educa-tive and valuable insights into the necessary considerations on the present that will be reflected in the future as well. Two panel discussions on future business and in-novation opportunities were dedicated to both practice and examples from different countries, and gave us the opportunity to bring science closer to the local community. Huge effort was given to the selection process of received papers. Sixteen papers were selected altogether to be published in this Conference Proceedings Book; other selected papers will also be published in one of our scientific journals: “Economic Research” and “Review of Innovation and Competitiveness”. These Proceedings represent the work of contributors to the 8th International Scientific Conference “Future World by 2050”, and the selected papers reflect the truly global research of our future world. On behalf of the Program and Organizing Committee, we would like to thank all the authors, keynote speakers and panelists. Their high competence, enthusiasm, dedication and knowledge enabled us to successfully complete the con-ference and prepare these Conference Proceedings in which, we are sure, you will find important topics and issues that will give you new insights and a glimpse into the future. Editors Danijela Križman Pavlović, Morena Paulišić , Katarina Kostelić