Comics, the word usually brings to mind something entertaining but ephemeral, something not worthy of much critical deliberation. But such an approach to comics is not just faulty but grossly erroneous because comics as a medium has never been entertainment shorn off politics. The mass reach and consumption it has always had as a medium make comics important cultural texts which in significant ways both reflect and affect the social, political and theoretical tenets of a time. As a popular medium far from being detached it is enmeshed in ideologies and discourses either by functioning as a viable apparatus for disseminating dominant ideas/ideologies or by becoming a platform of challenge and critique of grand narratives. This paper seeks to study the politics of the Phantom comics as one that tries to peddle the grand narrative of reason that has been the primary thrust of the colonial discourse. The avowed duty of all the Phantoms through four centuries to ensure law and order in an otherwise savage land is in fact an embodiment and championing of the white man’s burden that tries to justify the conquest of a land in the name of progress and civilisation. Also for a comic series that is propelled by this politics of justifying the control of a land, its resources and native people by the white settler by disguising it as an enterprise to bring the modern, rational, civilised to the superstitious, irrational, savage colonies, it becomes interesting to interrogate the popularity it enjoyed among its India readers. The paper seeks to also understand and theorise about the possible reasons for the same by seeing it through the larger discourse of colonisation at work.