Managing Technical and Cultural Change in Research. Video archived at https://videocast.nih.gov/launch.asp?29008 Talk starts at timestamp: 3:03:03 Determine the change we want: More datasets published in responsible repositories Determine our role in that change: Supporting existing work to build shared solutions Current Landscape: Competition is good, but there is no silver bullet Data publishing adoption is a part of the larger scholarly communications conversation Our focus should continue to be on promoting shared underlying infrastructure Next Steps: Build on successes Avoid resetting the conversation Policies developed in collaboration with community