Marketing suggestions for multi-religious tourism development: The case of Thessaloniki

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 2019Publisher:ZenodoJournal:Journal of Tourism, Heritage & Services Marketing (issn: 2529-1947,

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Authors: Zouni, Georgia; Digkas, Dimitrios;

doi: 10.5281/zenodo.3601675 , 10.5281/zenodo.3601674

handle: 10419/215630

Marketing suggestions for multi-religious tourism development: The case of Thessaloniki

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Abstract

Today, the desire of honoring God has been transformed into one of the most interesting tourism sectors, the religious one. Religious tourism, undeniably, is a special form of tourism, which presents great potential for the future tourism in general and especially in Thessaloniki, Greece. This study examines the potential development of a multi-religious tourism product, by focusing on monuments from these three monotheistic religions in Thessaloniki. Finally, through the analysis and listing of monuments, which are associated with Muslims, Jewish and Christians, some recommendations are given about a sustainable strategic marketing plan development and religious tourism product renewal.

SUBMITTED: MARCH 2019, REVISION SUBMITTED: MAY 2019, ACCEPTED: AUGUST 2019, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 NOVEMBER 2019

Related Organizations

Alexander Technological Educational Institute of Thessaloniki
Greece
University of Piraeus
Greece

Keywords

Denkmal, monotheism, Economics, religiousness, 20400, M0, Tourismus, M3, HF5410-5417.5, Freizeitforschung, Freizeitsoziologie, Monotheismus, Management. Industrial management, 30100, monotheistic monuments, Social sciences, sociology, anthropology, travel, Marketing, Sozialwissenschaften, Soziologie, Religiosität, religious tourism, ddc:330, Wirtschaft, Marketing. Distribution of products, 40200, HD28-70, monument, tourism destination development, pilgrimage, marketing, Z12, Leisure Research, tourism, religious tourism; pilgrimage; multi-religious destination, multi-religious destination, Reise, ddc: ddc:330, ddc: ddc:300

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