An investigation of key success factors for restaurant operations in Saudi Arabia

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jan 2019Publisher:ZenodoJournal:Journal of Tourism, Heritage & Services Marketing (issn: 2529-1947,

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Authors: Gadelrab, Reda; Ekiz, Erdogan;

doi: 10.5281/zenodo.3601673 , 10.5281/zenodo.3601672

An investigation of key success factors for restaurant operations in Saudi Arabia

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Abstract

This exploratory, qualitative and descriptive study aims to find out critical success factors in restaurant operations and identify measures of success. Ten restaurants in Jeddah were approached to collect data through face to face semi-structured interviews. The purpose of interviews was to explore their experiences and insights into core factors contributing to the practice of their success. Responses from the restaurants’ operators were used to analyze critical factors responsible for their success. Strategy, marketing, menu, and staffing issues were considered in assessing the critical factors contributing to success in restaurant operations.

SUBMITTED: JANUARY 2019, REVISION SUBMITTED: MAY 2019, ACCEPTED: JULY 2019, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 NOVEMBER 2019

Related Organizations

Université Mohammed VI Polytechnique
Morocco
King Abdulaziz University
Saudi Arabia

Keywords

semi-structured interviews, Economics, Saudi Arabia, 20400, Success factors, Semi-Structured interviews, HF5410-5417.5, hotel and restaurant trade, Gastgewerbe, Management. Industrial management, [SHS.ECO] Humanities and Social Sciences/Economics and Finance, wirtschaftlicher Erfolg, Saudi-Arabien, Qualitative Research, Marketing, Restaurant Industry, 10900, Wirtschaft, Economic Sectors, Marketing. Distribution of products, 40200, HD28-70, Service Management, economic success, Wirtschaftssektoren, Management, service management, restaurant industry, marketing, [SHS.GESTION] Humanities and Social Sciences/Business administration, success factors, management, qualitative research, ddc: ddc:330

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