Benchmarking and effective strategic communications: ways to implement in public administration

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 31 Dec 2019Publisher:VUZF Reviev, University of Finance, Business and EntrepreneurshipJournal:VUZF REVIEW, volume 4, pages 45-48 (eissn: 2534-9228,

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Authors:  Iryna, Izhutova;

doi: 10.38188/2534-9228.19.4.04 , 10.5281/zenodo.3595907 , 10.5281/zenodo.3595906

Benchmarking and effective strategic communications: ways to implement in public administration

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Abstract

The current information environment is being extremely fast developed mixing up and joining public administration and commercial (private) sector. The article discusses benchmarking, including a proposal to implement benchmarking as measurement of effectiveness of realization of the strategic communications in public administration.

Related Organizations

National Defense University
United States

Keywords

benchmarking, strategic communications, target audiences, public administration.

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