Digital marketing is continually evolving. New technologies enhance ability to collect information about customers. It is all about marketing on the internet and the other electronic devices. It's not a single process but it consists of a number of sub components. Marketing has always been an important function of any business, and its overall impact on an organization is undeniable. This is a bit more amorphous and harder to understand in the beginning, businesses that are able to adapt quickly and adopt these methods are far more likely to see long term success. Digital marketing is all online marketing efforts. It is promotion that takes place on the internet via different channels. Digital marketing really mention the concept of bringing what makes a company unique to the lead of devices customers are using. There is slight benefit to be established in a one size fits all marketing approach. Digital marketing enables businesses to grab customer attention in a fast and convenient route by finding customers on their devices. Digital Marketing is a term defined to achieve business objectives and goals using the online channels. Naw Tin Tin Yu "Study from Usefulness of Digital Marketing Issues" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26625.pdf