Gold jewelry is always considered auspicious and valuable product in Indian society. Most of them look forward to gold shopping as it is an investment. This study is conducted to understand the consumer’s opinion on gold jewelry shopping between the sensory and online shopping modes. The objective is to understand the impact of digitalization on gold jewelry shopping in Bengaluru amongst educated population and to compare the consumer’s opinions. The study also discusses various factors that affect the consumers shopping mode decision. It brings light to the online gold jewelry marketers and gives further suggestions to push online portals for gold jewelry shopping.