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Report . 2017
License: CC BY
Data sources: Datacite
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ZENODO
Report . 2017
License: CC BY
Data sources: Datacite
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Report . 2017
License: CC BY
Data sources: ZENODO
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10 Insights sobre los procesos de compra del consumidor

descriptionPublicationkeyboard_double_arrow_right Report 03 Apr 2017 Spanish Publisher:Zenodo
Authors: Gonçalves, Dilney; Stamatogiannakis, Antonios; Sinha, Shameek; Serra, Teresa; Díaz-Bernardo, Ramón;

doi: 10.5281/zenodo.3567515 , 10.5281/zenodo.3567516

10 Insights sobre los procesos de compra del consumidor

Abstract

Descripción de la investigación: Encuesta nacional (España), Online, 900 personas, 9 categorías de productos, 2 canales de compra en cada categoría de producto – tienda física y online. Objetivo de la Investigación: Entender la importancia de distintos inputs en las distintas etapas de la toma de decisión del consumidor. Etapas: Búsqueda de información; Evaluación de alternativas y drivers de decisión de compra; Evaluación post-compra.

Keywords

Evaluation of alternatives, Information search, Consumers, purchase decision drivers, Post-purchase evaluation, Insights, decision making

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
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