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ZENODO
Report . 2019
License: CC BY
Data sources: Datacite
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ZENODO
Report . 2019
License: CC BY
Data sources: Datacite
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
ZENODO
Report . 2019
License: CC BY
Data sources: ZENODO
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Barómetro de fidelización IE-Inloyalty 2018: el reto de la fidelización de clientes visto desde las empresas españolas

descriptionPublicationkeyboard_double_arrow_right Report 07 Mar 2019 Spanish Publisher:Zenodo
Authors: Gonçalves, Dilney; Stamatogiannakis, Antonios; Sinha, Shameek; Serra, Teresa; Díaz-Bernardo, Ramón;

doi: 10.5281/zenodo.3567501 , 10.5281/zenodo.3567502

Barómetro de fidelización IE-Inloyalty 2018: el reto de la fidelización de clientes visto desde las empresas españolas

Abstract

Descripción de la investigación: Encuesta nacional (España), Online, 900 personas, 9 categorías de productos, 2 canales de compra en cada categoría de producto – tienda física y online. Objetivo de la Investigación: Entender la importancia de distintos inputs en las distintas etapas de la toma de decisión del consumidor. Etapas: Búsqueda de información; Evaluación de alternativas y drivers de decisión de compra; Evaluación post-compra.

Keywords

Poll, Spain, inputs, decision making, consumers

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
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0
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8
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