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</script>Chapter 8 from the book Science Communication in South Africa. This chapter deals especially with the risks posed to science communication when using social media. It examines the use of social media by the anti-vaccination movement in the context of communication networks, trust, open science and the norms of science. The research sought to create an empirically-based understanding of a fast-changing digital world which has increased access by non-scientists to the formal communication of science.
Published by African Minds.
social media, Twitter, anti-vaccination, amplification, vaccination, science communication, engagement
social media, Twitter, anti-vaccination, amplification, vaccination, science communication, engagement
| citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 4 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
| views | 138 | |
| downloads | 9 |

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