In article it is considered a trend creation of multimedia and cross-media editorial staff on regional TV for coverage of uneven-age audience. It was analyzed compliance of definitions "Multimedia" and "Cross-media" to structures of news offices of two TV channels of the Dnipro city. During the research was advantages of creation multimedia about the organizations on the basis of editions on regional TV channels are marked out, it is examined the most popular platforms for distribution the content by them and a role of social networks in creation audience and image of TV channel. In the course of the study, we identified an active use of popular youth information platforms – Telegram, Instagram and YouTube channels. It was noted that the Facebook network is also in demand among viewers (for example, two regional Dnipro TV channels – 34 TV channels and Open TV). With this social network, journalists not only share information and video footage, but also receive feedback from their viewers. It is not only the “likes” that allow you to navigate topics that are popular with the locals, but also a source of additional content, because in most cases, simple passers-by become witnesses of extraordinary events, fix them on a smartphone and post to the network. The growing role of social networks in the media can be distinguished, both pluses and minuses. An undeniable plus is expanding your potential audience and increasing your viewership. Among the downsides is a large layer of "fake" information that journalists have to distinguish among current topics and adapt the text to different platforms.