The article describes the main trends in publishing strategies of the “Herda” publishing house in Dnipro, related to the creation of both individual books and book series, as well as forms and methods of promotion and marketing of publishing products. In a brief overview of the history and establishment of the publishing house the main directions of modern activities of “Herda”, search for ways of improvement and ways to make the products more attractive are outlined. The creative endeavors of the publishing team resulted in the development of thematic series of publications, particularly popular among book readers in the "Memory of the City" series, which contains little-known and extremely interesting information about the life and work of prominent people who were born or lived in Dnipro, about the historic buildings of our city and the history of their construction. Having considered the main directions of the development and current priorities of the “Herda” publishing house, we can conclude that the house is on the rise. The staff of the company makes great efforts to diversify its products, find new authors, create new and attractive book production. It would seem that there is nothing extraordinary in the use of non-standard foldout pages, spreads, printing of covers with a valve, bookmark ribbons, but the people from “Herda” truly believe that there can be no small things when it comes to the art of creating a book, therefore, they do their best in order not to disappoint their sympathizers and readers.