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FACTORS AFFECTING ADOPTION OF FOOD DELIVERY APPS.

Authors: Aakarsh Gupta , Aman Gupta , Samridh Singh and Varun Surana.;

FACTORS AFFECTING ADOPTION OF FOOD DELIVERY APPS.

Abstract

Food Delivery Apps have broken into the conventional practices and have offered a convenient solution to the problem of busy work schedules not letting people go out for a delicious meal. The need and the rise of these apps have largely been driven by Millenials. While this transition from the conventional practices is largely based upon the customer satisfaction and the perception about these apps, there are several other factors that have to be taken into account for adoption of Food Delivery Apps. For this purpose, the paper attempts to assess multiple factors that affect the adoption of food delivery apps that have been analyzed individually solely on the basis of primary data collected by using a questionnaire survey. The paper examines the usage pattern of these apps on a weekly basis and helps us identify the most preferred app out of the many apps customers use for the same purpose. The study also talks about the amount a person generally spends on an average per week to order food at home. All the results have been expressed using different statistical tools using pie charts, bar diagrams etc. and hypothesis testing methods to extrapolate the results of the study.

Keywords

Food Delivery Apps factors affecting customer satisfaction and perception.

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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