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ZENODO
Article . 2017
License: CC BY
Data sources: Datacite
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ZENODO
Article . 2017
License: CC BY
Data sources: Datacite
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Impact of Electronic Word of Mouth Communication on New Product Adoption in CellPhones

descriptionPublicationkeyboard_double_arrow_right Article 31 Jan 2017 English Publisher:Zenodo
Authors: Dr. Irfan Ali; Brohi-, Mohammad Ali; Channa, Mohammad Asif;

doi: 10.5281/zenodo.3468754 , 10.5281/zenodo.3468753

Impact of Electronic Word of Mouth Communication on New Product Adoption in CellPhones

Abstract

This study aimed at to investigate the impact of electronic word of mouth communication on new product adoption; three social network sites (Facebook, twitter, and linkldn) were chosen to find out their contributions in new product adoption. The targeted sample of this study was students. Total sample size for this study was 200 (n=200) respondents of Shah Abdul Latif University main campus, Shikarpur campus, Sukkur IBA, and SZABIST Larkana. Regression analysis technique was performed to analyze the data. The Results revealed that there is the significant Positive impact of electronic word of mouth communication on new product adoption.

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Keywords

Word of Mouth Communication, New Product Adoption, Electronic Word of Mouth Communication, Social Network Sites

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
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0
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16
8
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