Customary clothing becomes an important part in every ritual and customary activities for the community in the island of Buru, the function of traditional clothing in addition to body armor is also a symbol of identity attached to the outfit. This research is a qualitative study aimed at describing indigenous fashion for the community. The research location focuses on three villages namely Kayeli village, Kubalahin Village and Wasi Village with consideration of the traditional clothing use which is more often found in comparison of other villages in Buru Island. The number of informant interviewed by 25 people, consisting of customary figures, community leaders, leaders of indigenous institutions and village apparatus as well as local people residing at the research site. Analytical techniques used to follow the concept of Miles and Huberman where activities in the analysis of qualitative data are conducted interactively and continuously. The resultsshowed that customary clothing in all three locations had several similarities in the use as well as differences in the placement of custom fashions. The villagers of Kayeli and Wasi used traditional clothes for the activities of receiving indigenous guests and traditional activities that took place in the village, while the community was kubalahin using traditional clothes while the traditional ritual was carried out. For people of the village Kayeli customary clothing has a value of sacral that must be obeyed by everyone who uses it, as well as in the village of Wasi and Kubalahin, they assume that identity in the customary clothing should be maintained with not arbitrary use Or placing customclothes in everyday life