With the unprecedented growth technology in the global world, the internet plays a paramount role in all major areas of our life and industries. Within few clicks we can explore ample information which helps will help in conceptualizing many tasks in nanoseconds and realizing the power of internet, marketing is not far back to use it as a driving channel to lead the global territory.E-marketing also known as digital marketing comprises the usage of virtual digital space with a scope of interaction, this digital space is used by the marketer to develop and sell the products and services. This internet-based marketing played a vital role to uplift the different economic sectors with special emphasis on marketing. Considering this is a cost-effective, fast, and flexible way to reach the audience of global diasporas-marketing bring sustainable business gains. However-marketing has its own sets of limitations that include more of tech touch instead of personnel touch, ensuring the safety and security with the aspect of privacy infringement. The paper starts with a concept, how different e-marketing is from traditional marketing, and different strategies of e-marketing the advantages, limitations, it’s future and conclusion.