{"references": ["Anon (2010). Case Study: The Organic Supermarket. Audretsch, D., Belitski, M., & Desai, S. (2015). Entrepreneurship and Economic Development in Cities. Annals of Regional Science, October 2015, 55(1), pp. 33-60. Caliendo, M., & Kunn, S. (2015). Getting Back into the Labor Market: The Effects of Start-Up Subsidies for Unemployed Females. Journal of Population Economics, October 2015, 28(4), pp. 1005-43. Carvalho, M. M., & Rabechini Jr., R. (2011). Fundamentos em gestao de projetos: Construindocompetenciasparagerenciarprojetos: Teoria e casos. (3a ed.). Sao Paulo, Brazil: Atlas.Center for Business Practices, Measures of Project Management Performance and Value. A benchmark of current business practices, 2005 European Commission (2008). \"Think Small First\". A \"Small Business Act\" for Europe, June 2008, Brussels European Commission (2010). Europe 2020. A European Strategy for Smart, Sustainable and Inclusive Growth, March 2010, Brussels European Commission (2012). EU Loan Guarantee Helps Launch a Chocolate Boutique in Antwerp. European Small Business Portal: Success stories, March 2012. European Commission (2013). Entrepreneurship 2020 Action Plan, January 2013, Brussels European Commission (2016). Europe's next leaders: the Start-up and Scale-up Initiative, November 2016, Strasbourg Griffith, E. (2015). Why Startups Fail Aaccording to Their Founders. Fortune.com, Mar 02, 2015. Luengo, L. (2011). Building Gender Equality through Cooperatives. International Organizationof Industrial and Service Cooperatives.130 Martens, M. L., & Carvalho, M. M. (2016). Sustainability and Success Variables in the Project Management Context, December 2016 OECD (2016). Entrepreneurship at a glance 2016. OECD Publishing, Paris. Roman, A., & Rusu, V. (2016). The Impact of the Economic Environment on Entrepreneurship: Evidence from European Countries. Annals of the University of Oradea, Economic Science Series, 2016, 25(1), pp. 494-502. Startup Europe Leaders' Club (2013). A Manifesto for Entrepreneurship and Innovation to Power Growth in the EU, September 2013, London Summers, D. (2015). The Economic Impact of Entrepreneurship: Setting Realistic Expectations. Academy of Entrepreneurship Journal. 2015, 21(2), pp. 99-107. Thomakos, D., & Papailias, F. (2014). \"Out of Sync\": The Breakdown of Economic Sentiment Cycles in the EU. Review of International Economics. Feb2014, 22(1), pp. 131-15. United Nations (2015). Transforming Our World: the 2030 Agenda for Sustainable Development, October 2015 Wysokinska, Z. (2014). Active Ageing - The EU's Response To The Demographic Challenge. Comparative Economic Research. Mar2014, 17(1), pp. 93-107"]}

Creating sustainability is the biggest challenge for EU funded start-ups, as the current economic environment is highly dynamic, unstable, and characterised by many obvious, but also unpredictable risks. This paper provides a review of the current situation and related academic and business literature on the topic. It also explores recommendations on the importance of the sustainability concept and its practical implementation after initial funding from the European Union for start-ups.