Festival is a way of life for people. In Nigeria for instance, there are different types of festivals and masquerades to praise the Holy Spirit or mark the return of the spirits to human societies and to celebrate or regain the fertility of people and fields. What constitutes the African theatre today can rightly be attributed to traditional festivals that epitomize the culture and religion of the Africans. However, this paper aimed at describing the potentialities of cultural festivities in harnessing cultural resource for sustainable development. The paper also derives from environmental determinism perspective which describes the activity of man is largely determine by his own physical environment. Nigerians living in different areas of the country have learned to adapt to their environment as it determines the types of culture to practice in that particular environment. This is the reason why almost every state in Nigeria has its own particular festival to showcase in a given place over a specific period of time. Moreover, Kano state has major festivities such as Sallah Durba, Maukibi, Takutaha; Ikeji and Iwaji Festivities are in Abia State, in Lagos State there are Eyo Festival, Food Festival