Discussion about the shortage of skilled workers is especially prevalent in the healthcare sector. The economic viability of training provision is considered, based on the example of an in-service course for medical-technical radiology assistants (MTRA). The discussion on viable business models related to information technology is lacking proven approaches in many respects. In the following article a procedural model for the design and evaluation of e-learning business models is applied to evaluating the economic viability of a case study. The subject of the case study is a technology-based education service provider which offers blended learning training. The discussion of the results focuses on the entrepreneurial attractiveness of such business models and recommendations are made for further studies.