Discussing the role of ethics in Research & Innovation is an important aspect of the technological progress we make today, and therefore contributes to the sustainable development goal on industry and innovation. In this context, the task of structuring such discussions of ethics with the business processes they relate to is difficult due to alack of methodologies and existing use-cases. The Ethics Canvas offers a tool that uses a model based on the Business Model Canvas to structure discussions around ethical implications. We present a way to relate such ethical considerations with their business process using the semantic web. This will allow an investigation of how business models and ethics affect each other, and to structure discussions around this relation. The approach also allows discovering related ethical implications through the Ethics Canvas tool for a richer discussion surrounding ethics.