Fast recruitment of the right patients into clinical trials is a key rate determining step for successful study conduct in particular for smaller patient populations in early clinical research. Patient engagement is about establishing a strong partnership between patients' interest and your clinical research program. Today, digital media allow interaction with patients globally and engagement with them far beyond simple clinical trial participation. We will share key insights from the making of PioneeringHealthcare.com Roche's new patient-centric approach to patient recruitment & engagement for clinical studies.