The present and future challenges of a new product design, forecasting and risk management launch strategy for a new product modelling decision process. This paper intends to propose and to look towards the development of a low-cost integrated CAD-CAPP-CAD/CAM product modelling system for the design and manufacture of a proposed product. It is a mapping between several design phases like functional design, technical design and physical design. The modelling data generation process begins with the drafting of a product to be maintained using the drafting software package. From the CAD drawing, the data are transferred to be used as the product models and a CAPP software package will then prepare the operational parameters for the manufacturing of the product. These process data are relayed to a CAM software package, which will then generate the automating information processing functions. The final stage of the function is to support design and manufacturing operations that may have reaped many benefits in terms of its initial equipment and software costs.