Roman expansion into the Rhineland was followed by centuries of religious entanglements that involved the interactions of individuals and communities with a variety of backgrounds, interests and agendas, and, over time, an array of cultic narratives and practices was maintained, transformed and abandoned.. The notion of cultic heterogeneity used in this discussion is informed by the perception that all social constructs are reproduced through continuous affirmation vis-à- vis extent alternatives. Cultic discourse is inherently heterogeneous due to the discrepant attitudes, abilities and actions of situated agents. This will be explored by considering the symbolic narratives and ritual practices associated with the Hercules Magusanus cult on Rome’s Germanic frontier.