{"references": ["European Innovation Scoreboard (Online), (Retrieved September 22, 2012), http://www.proinno europe.eu", "D. Gamal, How to measure organization Innovativeness?, 2011, pp. 9-10. Available from: http://www.tiec.gov.eg/backend/Reports/ MeasuringOrganizationInnovativeness.pdf", "P. Gupta, Develop, Business Innovation in the 21th century, Accelper Consulting, 2007, pp. 211-217.", "D.Jimenez, R. Sanz-Valle, Innovation, organizational learning and performance. In: Journal of Business Research. Volume 64, Issue 4, April 2011. pp. 408-417. Available from: http://dx.doi.org/10.1016/j.jbusres.2010.09.010.", "J. Ko\u0161turiak,, J. Chal\u00b4, Inovace va\u0161e konkuren\u010dn\u00ed v\u00fdhoda! Brno: Computer Press, 2008. 164 p.", "R., R. Mazzoleni, R. Nelson. \"Economic theories about the benefits and costs of patents\", Journal-of-Economic-Issues. 1998; v32n4, pp. 1031-1052.", "H. B. Rejeb, L. Morel-Guimaes, et al. Measuring innovation best practices: Improvement of an innovation index integrating threshold and synergy effects. In: Technovation, Volume 28, Issue 12, December 2008. p. 838-854.", "K.,Schwab, X. Sala-I -Martin, The Global Competitiveness Report 2012-2013. (on line), (cit. 2013 \u2013 04-08). Dostupn\u00e9 z: http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2012-13.pdf", "J. \u0160ebestova, \u017d. Rylkova, A. Pawliczek, R., Piszczur, K. Vesela, B. Antonov\u00e1, Adaptabilita podnik\u00e1n\u00ed v reakci na turbulentn\u00ed politicko-ekonomick\u00e9 prost\u0159ed\u00ed a technologick\u00fd pokrok v kontextu udr\u017eiteln\u00e9ho rozvoje. Research Report of Department \u2013 Pilot research. Karvin\u00e1: Slezsk\u00e1 univerzita v Opav\u011b, Obchodn\u011b podnikatelsk\u00e1 fakulta v Karvin\u00e9, 2011.\n[10]\tJ. Tidd, J. Bessant, Managing Innovation: Integrating Technological, Market and Organizational Change, John Wiley & Sons, 2011, pp. 85"]}

Time full of changes which is associated with globalization, tougher competition, changes in the structures of markets and economic downturn, that all force companies to think about their competitive advantages. These changes can bring the company a competitive advantage and that can help improve competitive position in the market. Policy of the European Union is focused on the fast growing innovative companies which quickly respond to market demands and consequently increase its competitiveness. To meet those objectives companies need the right conditions and support of their state.