This paper examines a popular phenomenon that allows us to see ourselves from various perspectives, and allows us to perpetuate moments enabling us to relive experiences in a different state of mind or at a different time. To examine the phenomenon of experiencing an experience hermeneutic phenomenological research was employed. The empirical data gathered in relation to this research emphasizes the experience of own experience. On a daily basis we create and are exposed to, what I have termed, the secondary experience (Exp2), which occurs when we review a video and/or pictures we have taken. I found there was a residual quality to Exp2, which was malleable and unique to the individual. This element of malleability and the opportunity to design or redesign our memories is a marketable concept. The findings from the empirical data are comprised into a model, Path of Considerations (PoC), which is a tool to create a particular mindset, in the developer, to generate a new way of thinking. This model is dynamic by nature and although it is not completed in every branch, it is complete in relation to experiencing your own experience. A company can apply the PoC to gain insight into primary and secondary experiences.