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The aim of the study is to find out how the customers behave during festive seasons Christmas, Diwali and New Year in malls. In today’s world there are a lot of promotions and strategies to attract customers. The buying pattern of customers, generally, changes during festive seasons. This study focuses on finding how the customer’s buying pattern varies from normal days to festive days. The conclusion is that further importance has to be given towards improvement of quality of service during festival seasons.