This dataset will include all the information used to create the profiles of the visitors participating in the experiments of pilot 3. This way, the dataset contents will be used to model the users that will play the games of the pilot and so help the apps to personalise the options to be offered to them in order to get a more appealing experience for every visitor. This dataset will comprise information about the visitors who participate in the games, including psycho-demographic data, cognitive style, and interests mined from social networks. All the information will be anonymised and the storage will be organised by assigning an anonymised identifier to every participant. No elaborated data following the same structure will be reused, and all the information of this dataset will be provided by the users through their participation in mini games designed to extract cognitive profiles before their museum visit and, for visitors who give their permission, through direct access to the information of their social networks to infer interesting profile traits.