This dataset will include all the information used to create the profiles of the visitors participating in the experiments of pilot 2. This way, the dataset contents will be used to model the users that will play the games of the pilot and so help the apps to personalise the options to be offered to them in order to get a more appealing experience for every visitor. This dataset will comprise information about the visitors who participate in the games, including psycho-demographic data, cognitive style, and interests mined from social networks. All the information will be anonymised and the storage will be organised by assigning an anonymised identifier to every participant.