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AN ETHNOGRAPHIC DESCRIPTION OF LIFE-STYLES, CULTURE AND NEWLY EMERGED MULTIPLE DIMENSIONS OF INDIAN MIDDLE CLASS IN AN URBAN SETTING OF KOLKATA, WEST BENGAL.

Authors: Debasree Chowdhury.;

AN ETHNOGRAPHIC DESCRIPTION OF LIFE-STYLES, CULTURE AND NEWLY EMERGED MULTIPLE DIMENSIONS OF INDIAN MIDDLE CLASS IN AN URBAN SETTING OF KOLKATA, WEST BENGAL.

Abstract

The purpose of this research is to understand the ?new Indian middle class?, as a class of life-styles and cultures of consumption and specific forms of capital under current neoliberal globalizing regime. This ethnographic endeavor particularly uses semi-structured and depth-interviews of purposively selected 7 (no. of) young professionals working in the constellations of multi and trans-national companies in New Town, Rajarhat, Kolkata and West Bengal. The interpretive study provides the thematic analysis of the competing ?capitals? in their lived ?fields? of education, work, identity enactments and consumption. The foci of the analysis emergent from the qualitative data are their educational fields, fields of self-care, practicing criteria of preference for certain employments, fields of consumption, assessments of the fields of securing social status or prestige, fields of negotiation with the traditions in their social life, and enacted social spaces to which they think to belong.

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Keywords

Transnationalism new Indian middle class GIC (glocalized intermediaryclass) popular images consuming culture.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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